Issues Faced by Oreedoo Telecommunications Essay

Issues Faced by Oreedoo Telecommunications - Essay Example This paper illustrates that although being one of the largest organizations in its domestic marketplace, Oreedoo Telecommunications is not the biggest market shareholder. The biggest competitor of Oreedo is Omantel. Omantel is also one of the most influential companies in its concerned marketplace. It has set up connections with various influential people and already developed a considerable customer base. Apart from competition, Oreedoo is also facing other challenges related to the regulations of the market and internal problems associated with their talent and employee management. Oreedoo is finding it hard to manage their human resource elements as the employee base is not steady and the employee turnover rate is high. Furthermore, although Oreedoo has acquired the resources for pursuing their strategic objectives, limited employee base in causing barriers to the process. As observed in the given case study of Oreedoo Telecommunications, the company is trying to establish itself in the communications industry of Oman but is facing some critical problems in doing so. The first issue noted was the immense competition faced by the established player such as Omantel. Being one of the early entrants in the communications segment of Oman, Omantel has been able to acquire a large consumer base and have also established relationships with influential and well-positioned individuals. This also focuses on another critical barrier for Oreedoo Telecommunications which is the underdeveloped legal and regulatory structure of the communications segment of Oman. Because of limited regulatory functions in the industry, the manipulation of the legal framework is high. It can be mentioned here that the telecommunications industry of Oman is yet underdeveloped and does not have an appropriate governing body.

Issues Faced by Oreedoo Telecommunications Essay

Issues Faced by Oreedoo Telecommunications - Essay Example This paper illustrates that although being one of the largest organizations in its domestic marketplace, Oreedoo Telecommunications is not the biggest market shareholder. The biggest competitor of Oreedo is Omantel. Omantel is also one of the most influential companies in its concerned marketplace. It has set up connections with various influential people and already developed a considerable customer base. Apart from competition, Oreedoo is also facing other challenges related to the regulations of the market and internal problems associated with their talent and employee management. Oreedoo is finding it hard to manage their human resource elements as the employee base is not steady and the employee turnover rate is high. Furthermore, although Oreedoo has acquired the resources for pursuing their strategic objectives, limited employee base in causing barriers to the process. As observed in the given case study of Oreedoo Telecommunications, the company is trying to establish itself in the communications industry of Oman but is facing some critical problems in doing so. The first issue noted was the immense competition faced by the established player such as Omantel. Being one of the early entrants in the communications segment of Oman, Omantel has been able to acquire a large consumer base and have also established relationships with influential and well-positioned individuals. This also focuses on another critical barrier for Oreedoo Telecommunications which is the underdeveloped legal and regulatory structure of the communications segment of Oman. Because of limited regulatory functions in the industry, the manipulation of the legal framework is high. It can be mentioned here that the telecommunications industry of Oman is yet underdeveloped and does not have an appropriate governing body.

Issues Faced by Oreedoo Telecommunications Essay

Issues Faced by Oreedoo Telecommunications - Essay Example This paper illustrates that although being one of the largest organizations in its domestic marketplace, Oreedoo Telecommunications is not the biggest market shareholder. The biggest competitor of Oreedo is Omantel. Omantel is also one of the most influential companies in its concerned marketplace. It has set up connections with various influential people and already developed a considerable customer base. Apart from competition, Oreedoo is also facing other challenges related to the regulations of the market and internal problems associated with their talent and employee management. Oreedoo is finding it hard to manage their human resource elements as the employee base is not steady and the employee turnover rate is high. Furthermore, although Oreedoo has acquired the resources for pursuing their strategic objectives, limited employee base in causing barriers to the process. As observed in the given case study of Oreedoo Telecommunications, the company is trying to establish itself in the communications industry of Oman but is facing some critical problems in doing so. The first issue noted was the immense competition faced by the established player such as Omantel. Being one of the early entrants in the communications segment of Oman, Omantel has been able to acquire a large consumer base and have also established relationships with influential and well-positioned individuals. This also focuses on another critical barrier for Oreedoo Telecommunications which is the underdeveloped legal and regulatory structure of the communications segment of Oman. Because of limited regulatory functions in the industry, the manipulation of the legal framework is high. It can be mentioned here that the telecommunications industry of Oman is yet underdeveloped and does not have an appropriate governing body.

Developing Marketing Communication Coursework Example | Topics and Well Written Essays - 2000 words

Developing Marketing Communication - Coursework Example The flagship concept of marketing involves the communication and product promotion for products considered top of the art used to drive sales in international markets (Samsung Mobile, 2014). Using marketing concepts and theories such as the theory of the firm, marketing mix, and retention marketing mix, this paper seeks to analyze SE’s use of GUC as a product promotion campaign. In addition, the applicability of the media and promotion tools is assessed and compared with theoretical best practice. For instance, using the theory of the firm, it is considered best practice for companies to mitigate their spending and increase returns such that product promotion is both beneficial to the company and directly influencing sales positively (Luo, & Donthu, 2006). The paper concludes with recommendations regarding areas in product promotion where Samsung should adapt different or improve on the current approach. For instance, international campaigns featuring products that do not make it to the international market burden promotional campaigns with extra costs. Samsung Electronics (SE), is a technology company that competes in the mainstream international smartphone industry. To address the threat of surging sales following the entry of alternative cheaper phones such as Xiaomi Note targeting the Chinese market, Samsung developed the GUC to familiarize customers with the ‘Next Big Thing’ (Extreme Tech, 2014). Samsung trades all its flagship smartphones with the tagline, ‘The Next Big Thing’ which serves the purpose of communicating to customers about the currently released premium products (Samsung Mobile, 2014). SE’s 2014-GUC makes use the DRIP (Different, Reinforce, Inform, and Persuade) Model aiming at: In SE, GUC targets the international middle-to-upper class customers (Extreme Tech, 2014). Although Samsung products are sizably cheaper than those of competitors such as Apple, the company’s